The Anatomy of A Film Production

Every film production consists of what we’ll call a “required workflow:” necessary elements and/or steps for planning and executing productions.

For those unfamiliar, this workflow, somewhat intuitively, can be broken down into 4 phases: development, pre-production, production, and post-production.

Some of the details include:

  • Development
    • Budget
    • Casting
    • Storyboard
    • Treatment
    • Script
  • Pre-production
    • Scheduling
    • Gear
    • Location
    • Permit & Insurance
    • Props & Set
    • Camera
    • Costume & Make-up
    • Shotlisting
    • Floorplan
    • Craft Services
    • Crew selection
  • Production
    • Call Sheets
  • Post-production
    • Editing
    • Color
    • Exports

Why do we care?

For one thing, streamlining each and all of these elements takes a lot of planning and coordination. Throughout the history of filmmaking, producers have owned this responsibility and delegated accordingly.

But now, the demands for new and original content (for and by studios, streaming services, mobile apps, social media – you name it) is challenging the producers’ capacity to execute in a timely manner on all of the different projects she’s involved in.

What infrastructure helps streamline and ease the planning and execution of productions today?

In truth, Hollywood is a ways away from having a consolidated, one-stop-shop for all things related to executing a film production – or productions at scale.

But the beginning of a new business of entertainment has dawned.

At SHOgigs, we’ve begun this journey by addressing the producers’ pain point of crewing up. Finding crew can be a time-consuming and therefore costly aspect of production. Thus we make it easier for producers and crew find each other so that everyone can get to work.

A revolution in the way entertainment manages their business is well underway. (Cue Netflix.) For the industry to sustain its growth and scalability, a fresh approach to the business of entertainment will evolve. The intersection of technology and production will define the entertainment industry’s trajectory.

Intelligent Design

In January 2000, contemporary artist Eduardo Kac created Alba, effectively a glowing rabbit, in collaboration with French geneticist Louis-Marie Houdebine.


Lac is a Brazilian bio-artist who essentially decided to create a new work of art. After Kac contacted a French laboratory and offered a fee to engineer such radiant bunny, Houdebine accepted the task by using the GFP gene found in the jellyfishAequorea victoria, that fluoresces green when exposed to blue light.

What can we learn from this endeavor?

  1. Engineering living beings is no longer an impossibility, but a current and inevitable reality.
  2. Alba is an example of intelligent design. Going forward, natural selection will not be the only determinant of creation as it once was.
  3. The potential, as indicated by Alba’s existence, signifies a revolution of not only scientific but specifically biological proportions.

How will the future be affected?

Intelligent design is replacing natural selection. How we choose to use science and biology – if we don’t annihilate the human race first – will dictate our future.

In sum, we as a society possess great power in paving the course of how we live, now more than ever. Our intelligence, and how we use it, depends on it.

Pursuing Inner Peace Part II

According to the United Nations, there are currently 7.7 billion people inhabiting the earth. That means there are 7.7 billion journeys to be embarked on and 7.7 billion realizations to be experienced.

How are we defining realization?

This realization singularly means: “I am embarking on my personal journey towards inner peace. I may never get there, and I accept this.”

This realization relates to personal awareness, the first of the 3 A’s: awareness, acceptance, and application.

We define awareness as the ability to look inside yourself and identify the things that make you who you are, objectively and without judgement or bias. The journey of inner peace is the act of seeking this awareness.  

The purpose is in the pursuit, not the destination. Pursuing inner peace allows you to manage the external chaos that is the world we live in.

Sometimes we get caught up in the “need to achieve” – a product of intrinsic and extrinsic motivation that is distinctly human. The key to understanding inner peace is this: the commitment to the journey of inner peace surmounts the achievement of it.

This commitment allows your focus to shift from finite details, to freedom of the mind and spirit. And allows you to start living, rather than simply existing –  the difference between conscious and unconscious being.

What do you choose?

Were the Mayans right?

According to the Mayan calendar, December 21, 2012 signaled the end of the 13th Bak’tun, an almost 400 year period in the Maya long-count calendar. Per Mayan philosophy, the end of the long count represents the end of an old cycle and the beginning of a new one.

Was it intended to predict the end of the world?

Actually, no, that’s just our society’s interpretation.

What’s more interesting, are the parallels to our contemporary world.

In our new reality, influenced most obviously by technological innovations like the iPhone and the internet, we are drifting further away from human consciousness.

Our new normal is characterized by a departure from thought to an existence comparable to that of animals, where action is taken out of instinct versus thoughtful inquiry. Or simply, asking why.

As author Nicholas Carr of The Shallows finds, we are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.

The initial interactions in dating, for example, are now akin to an instinctual response to photos via swipes on a screen, rather than mindful musings of who a person is and how you might get along.

Our means of communication, too, emphasizes speed and quantity, over meaning and quality. While your Instagram following may improve your credibility in the digi-sphere, it does not correlate to your capacity to concentrate, contemplate and reflect – which ultimately defines your credibility as a person in the end.

We are moving away from why and disproportionately focused on what.

Maybe the Mayans were right. How do we navigate this new reality?

Pursuing Inner Peace

We expend a lot of our effort on optics. We are slaves to the external world and our roles within in. This external world is governed by material comforts and earning power – known to us conceptually as capitalism.

And for what?

What about our inner peace?

Before we concern ourselves with how we are perceived and engage externally, we should focus our energies on ourselves internally.

But for some reason, we tend to operate in the reverse.

Remember, the external is fleeting. Basing fulfillment and purpose on external variables is a moving target. Once I achieve material bliss, be it in the form of a revenue goal or salary threshold, my purpose changes to something else so I can continue the pursuit of what I believe equates to happiness and fulfillment.

The internal, however, is enduring. Our minds are governed by our thoughts, which only the individual can dictate. First, we need to cultivate a sound mind and live deeply by the meaning of our truth, before we grapple with our outward realities.

So shouldn’t we first look within before we look outside?

Throughout history, spiritual leaders have dedicated their lives to exploring this means of introspection.

Jesus Christ, the prophet Mohammad, and Siddhartha Gautama each embarked on a personal journey devoted to finding and understanding the meaning of inner peace. These journeys became foundational to religions, cultures, ways of life – narratives of what internal peace is and how it can be achieved.

These stories are legacies that speak to lessons, values and morals. But the truth is, every individual has their own story to tell.

It’s like getting in shape. Certain exercise and dietary regiments work for some people, while other regiments work for others. We use variations of such programs as they work and show results for us. The same can be said of the search for inner peace.

Inner peace is the destination, and the destination ultimately represents different things for different people. Truth represents different things for different people.

We seek peace, we seek truth. The challenge is we often don’t know what that peace and truth is for ourselves.

How do we figure out what it is? Where do we find it? That is a personal journey.