Anchoring Bias (a.k.a. first impression syndrome) can have a serious impact on our decision-making. It’s one of those human heuristics that, while a biological predisposition we all endure, is often unnoticed in every day action.

As humans, we’re simply ill-equipped to recognize these inhibitions. Hence, the term heuristic, which means examining or inquiring. (Fun fact.)

To turn our anchoring bias into an advantage, we can make some conscious adjustments in our behavior:

  1. Do your research
  2. Develop a range of possible outcomes to help you expand your thinking
  3. Use comparisons to rule out bad options

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